An increasingly complex, diverse and unstable world poses “wicked problems” that deep subject specialism alone is ill-equipped to deal with. They demand an eclectic mix of left- and right-brain skills to unravel this complexity, to build authentic enterprises and to deliver radical differentiation.
My own personal mashup combines my background as an MBA-qualified brand strategist with my passions for sustainability and Design Thinking, all of which leads to an overwhelming pre-occupation with how businesses can weave these strands together to create “shared value”:
- Grounding long-term success in clear sense of why an organisation exists, what it stands for and why it matters;
- Driving innovation to help solve some of society’s most pressing problems, by connecting brand and business strategy to serving a higher social purpose; and
- Authentically embedding that purpose in organisational design and culture.
Among other things, I’m the author of Live Long and Prosper: The 55-Minute Guide to Building Sustainable Brands (part of a series co-created with Kevin Keohane), which has been praised by numerous CEOs and thought leaders in sustainable business.
I’m also a Fellow of the Royal Society of Arts, a Visiting Fellow of the Ashridge Centre for Business and Sustainability, a co-founder of the CommScrum blog and LinkedIn group, and erstwhile freelance consultant to several leading brand and design agencies including Octagon, Publicis Consultants UK and Seymour Powell. Past clients include Barclays Capital, Etisalat, EY, Fullers, KPMG, Lloyds Banking Group, Sainsbury’s, Savills and Tetra Pak.
If you like the cut of my jib and would like to connect, feel free to hook up with me on LinkedIn.
Please note that the views and opinions expressed on this blog are my own and not those of any of my employers, clients or their affiliates.