Purpose-driven strategist. Renaissance man. Sustainability and social entrepreneurship advocate. Integrative thinker. Linguist. Author. Storyteller. Armchair anthropologist. Rugby nut. Germanophile. Amateur chef. Giant.
Depending on whom you ask, I’m a lot of different things. While that might seem messy to some, there’s method to the madness. What fuels me is a preoccupation with how business can reorient itself as society’s greatest problem solver.
I help organisations make meaningful strides in that direction by working with them to uncover (or rediscover) their purpose beyond profit; to reconnect business strategy and innovation to serving that higher social purpose; and to craft clear and compelling stories and thought leadership that bring that strategy to life for both internal and external stakeholders.
As a consultant in brand, corporate and sustainability strategy, I’ve worked with numerous leading creative agencies including IPG, MS&L Group and Seymourpowell. My work has crossed Europe, the US, the Middle East and China, helping to win new business and deliver major projects with clients including Barclays Capital, Etisalat, EY, Fullers, KPMG, Lloyds Banking Group, Sainsbury’s, Savills and Tetra Pak.
In addition to being an Associate Director in EY’s global Brand, Marketing and Communications team, I’m also co-founder and director of Verb Publishing, author of ‘Live Long and Prosper: The 55-Minute Guide to Building Sustainable Brands‘, a Fellow of the Royal Society of Arts (RSA), and a Visiting Fellow of the Ashridge Centre for Business and Sustainability (ACBAS).
If you like the cut of my jib and would like to connect, feel free to hook up with me on LinkedIn. Please note that the views and opinions expressed on this blog are my own and not those of any of my employers, clients or their affiliates.