“Ah, but is Plan A helping M&S to sell more pants?”

Someone asked me this on the back of a presentation the other day. Notwithstanding the fact that Plan A was actually cost positive within 2 years, and is credited with generating £135 million in value for Marks & Spencer last year, it’s the wrong question.

A more pertinent one would be “Will Plan A mean that M&S is still able to sell lots of pants 50 years from now?”

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