Drum roll, please…
After much procrastination, an expanded second edition of Live Long and Prosper: The 55-Minute Guide to Sustainable Brands has finally hit the virtual shelves.
Rather than me crapping on about what’s ‘new and improved’, I’ll let someone else do the talking – the title of this post coming courtesy of an extremely generous 5-star review from Brian Moss on Amazon (thanks, Brian – your cheque is in the post!).
Here’s what he says:
For those who have already read the first edition of “Live Long and Prosper”, you know how fantastic this little treasure is. I don’t know how he did it, but author Dan Gray has updated and improved his 55-minute Guide to Building Sustainable Brands and has (in my humble opinion) created the best guide to how environmental sustainability issues can and will influence business in the opening decades of the 21st century. For anyone with an interest in the future of business and brand value, you owe it to yourself to get this book!
[About me: I recently completed a multi-year graduate degree in sustainable business at a top-ranked US business school, and when I read this book I was amazed at how it manages to combine the most important themes from my (very expensive) education into 100 thoughtful, concise, and easy-to-digest pages.]
A few of my personal favorite updates in the 2nd edition include a feature on “Creating Shared Value” first advanced by Michael Porter at Harvard Business School, an explanation of the dichotomy between thin vs thick value, and a new section on “Design for Sustainability” and biomimicry (the most exciting field within sustainability today).
This 55-Minute Guide has been near the top of my sustainability reading list since it was first published, but now that it has been updated it is going right to the top of the pile. I can’t recommend it highly enough.
Not bad for a book you can read from cover to cover in under an hour, eh? So what are you waiting for? Get hold of your copy now!