Why sustainability has nothing to do with being green

A deliberately hyperbolic title, I’ll admit, but after years of practice grilling and seasoning sacred cows as part of the CommScrum, it’s a tough habit to shake.

To find out more about what lies beneath this (to some, no doubt) heretical assertion, why not take a short hop over to the Guardian’s Sustainable Business blog, where Jo Confino, Caroline Holtum and the editorial team over there have very kindly lent me a soapbox from which to spread the word about some of the central themes of Live Long and Prosper II.


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