God bless the Irish!

I’m probably turning up late to the party on this one, but someone sent me the link to this piece of VT earlier today, and I damn near bust a gut laughing. You can always trust an Irishman to tell it to you straight, and a more succinct and memorable analysis of the financial crisis I’ve yet to hear!



8 thoughts on “God bless the Irish!

  1. Stephen Kirk

    Man this is pure gold – you sure can find the right stuff
    – let me know when the book’s revised… also interested to know your thoughts on sustainable brand development involving gaming and social strategies…


  2. Dan Gray Post author

    Cheers for stopping by, Stephen. I’ll be sure to let you know when I finally get around to writing a 2nd edition of LLAP.

    On the gaming/social strategies front, I couldn’t comment from any position of authority or experience. I’d just make the general observation on the creative power of play and its ability to make often fairly ethereal concepts much more tangible – as I wrote about ages ago on this blog with a great example from Lego (http://bit.ly/sT6scE). Using gaming to help people get their heads around sustainability – to simulate the potential long-term consequences of our actions – must surely be a very powerful tool.

    One person who might be able to comment more from practical experience is my 55-minute guide and CommScrum co-conspirator, Kevin Keohane, who worked with Futerra on BT’s award-winning ‘Better Business Game’.

    Let me see if I can persuade him to drop in and offer a few molten bronze droplets of Keohane wisdom!


    1. Stephen Kirk

      Good stuff… Lego is a classic pioneer I agree.
      And look forward to checking out the ‘Better Business game’ should you be successful in seducing Keohane to this space…

      Now an Associate at C4D/ At Cranfield University for my sins hence the question…


  3. kevinkeohaneKevin Keohane

    I wasn’t involved in the BBG but in short each player took a stakeholder role e.g. business, community, regulator, etc. and had goals they needed to achieve and only through cooperating and “shared value” could you win. It was a great way to get people in teams to realise the broader-than-green and “materiality” aspects of real sustainability. David Stocks at SAS or Soli would be best placed – I’m sure they’d be delighted to talk to you.


  4. David Stocks

    BBG was a Futerra idea, but we worked with Soli and her team on the design development and packaging. Too much sustainability communication is about reporting against tick boxes. Does that really engage people or make them change their behaviours? Through the vehicle of debate and game play the BBG helps you to understand the different pressures on different stakeholder groups. Two groups get together and answer questions on a scenario. They discuss as a group and write their decisions down. What they don’t know is that the other group is a different stakeholder group until the results are collated and unveiled. Then the fun starts as the debate begins. Simple and effective.


  5. Stephen Kirk

    Cheers… the prisoners dilemma indeed – co-creation always leading to the greater prize!

    – does anyone have knowledge of, or can point me in the direction of, case study material that show real world applications/initiatives that have been generated as a result of this game – appreciate the thinking so far.
    all best…



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