Commscrum V – Changing the way we think about sustainability

Pre-match pleasantries out of the way, you can really see the steam rising off the Commscrum this week. It’s my turn to lead off the debate again and, in this latest offering from the four-partner blog, I tackle sustainability, challenging businesses to take a much broader view of what it means to be sustainable, and suggesting a much more influential role for employee communications in demonstrating a credible commitment. The studs are showing and no-one’s going to leave anything out on the pitch. Join the discussion at http://commscrum.wordpress.com.

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