55-minute guides launch at the IoD, Feb 11

It’s taken a while, but we’re finally there!

Next month sees the launch of the first two 55-minute guides, under the auspices of an Ashridge Business Briefing at the IoD.

Under normal circumstances, these briefings involve a single, hour-long session, but when you’ve written a series of books that people can read from cover to cover in significantly less than that, what would be the point?!

So patrons will be actually getting two sessions for the price of one, as co-creator Kevin Keohane and I share the platform, and the insights from our respective books.

If you fancy coming along, click here to book your place.

Here’s the blurb…

Live Long and Prosper: Six Simple Rules for Building Sustainable Brands

A lot of people are talking about sustainability these days. Still more talk about brands. Yet few people truly understand either. In the first part of this session, Dan Gray will offer fresh insights and must-knows on the really big questions when it comes to sustainability:

  • What does it really mean to be sustainable?
  • Why is that critical to long-term brand and business success?
  • And what does it take to establish it as a meaningful source of differentiation?

The aim? To get you thinking and talking in a completely different language about sustainability – less about soft principles, values and ethics, and more about hard business logic and the value to be created from pursuing more sustainable strategies.

With his six laws for building sustainable brands, Dan provides a simple yet powerful argument why CSR is dead and ‘design for sustainability’ is the next competitive advantage.

The Talent Journey: A Systems Approach to Brand and Employee Engagement

It is 15 years since Heskett et al first wrote of the Service Profit Chain, evidencing the causal link between employee engagement and improved business performance. Why, then, is it that so many organisations are still so bad at doing it?

Kevin Keohane believes that the primary reason is businesses’ failure to join things up and, in the second part of this session, he illustrates the benefits of adopting a whole systems view of the employee life-cycle – from attraction and recruitment, through on-boarding and engagement, to the employee’s eventual departure:

  • Why “joining it up” is no longer an option, it’s mandatory
  • How it helps to keep things simple and avoid information fatigue
  • Why that should matter to everyone in your organisation, from the C-suite down

By the end, you should have some powerful ideas, tools and examples to help you create far more effective engagement strategies – clear, consistent and compelling.


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