CommScrum II – Death to internal communications?

Following on from a great response to our first post – Making sense of complexity: why we all need to be T-shaped – this week’s iteration of the Commscrum takes a swipe at the purely inward-facing, productivity-focused bent of most internal communications.

Kicked off by Mike Klein (with Kevin Keohane, Lindsay Uittenbogaard and me chucking in our tuppence ha’penny worth for good measure), the debate centres on its viability in the face of the ongoing convergence of communication disciplines, and the increasing importance of employees as an externally-facing communication channel – a vital cog in building authentic brands.

Check it out and join the conversation.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s