Announcing the launch of CommScrum

Mocking the extra-polite culture pervasive within the employee communication industry, and recalling the varied rugby careers of several of its participants, four leading comms pros have joined forces to launch The CommScrum — a cooperative blog dedicated to “Full Contact Communication”.

Joining me and Kevin Keohane (head of MS&L’s global brand and talent practice) on the team are leading internal comms pros Mike Klein and Lindsay Uittenbogaard — a group including co-authors of the Gower Handbook of Internal Communication, all of whom are known for strong opinions, international experience and innovative work.

The initial effort leads off with a familiar refrain for readers of this and Kevin’s blog, raising the question of whether internal comms practitioners need to take on a more multidisciplinary orientation — and whether IABC as the leading professional organisation is likely to help or hinder that process.

CommScrum aims to publish at least twice monthly and can be found at:  http://CommScrum.wordpress.com

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