Bruce Nussbaum on sustainability and value creation…

In seeking the views of Design Thinking and innovation guru, Bruce Nussbaum, on my new book, I asked the slightly leading question:

Is design for sustainability set to become the critical driver of innovation and value creation?

You can check out Bruce’s answer below, taken from the latest edition of his Ask the Innovation Guru vodcast…

Vodpod videos no longer available.

posted with vodpod

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