Design for sustainability using “biomimicry”

Continuing the thread of recent posts surrounding design and Design Thinking as the means by which business can achieve both sustainability and profitability, here’s another excellent TED talk from Janine Benyus, author of Biomimicry.

The crux of her argument? After 3.8 billion years of evolution, there probably isn’t a single design challenge that hasn’t been efficiently and elegantly solved somewhere in nature. The blueprints are already there, we just have to look for them.

Together with her new online database – AskNature – her talk showcases some of nature’s best design ideas and the innovative products they’ve inspired. Fascinating stuff, and serious food for thought for the design fraternity…


2 thoughts on “Design for sustainability using “biomimicry”

  1. Pingback: Bringing biology to the design table | Live Long and Prosper

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