When it comes to creating awareness and understanding of the business value of pursuing sustainable development, there can be few greater ambassadors than Ray Anderson – founder and chairman of Interface Inc.
The story of Interface’s transformation, and Ray’s subsequent efforts to engage other businesses in the pursuit of sustainability, provides a living and breathing example of what I mean when I talk about operating at Level 5 on the CR Continuum.
It’s also a perfect example of what I’ve come to refer to as “CR 2.0” – essentially the shift in outlook from CR as a means to protect and enhance corporate reputation to CR as a critical driver of innovation and value creation.
All of which brings me neatly to what stands to be a really inspirational event on June 17th, hosted by Ashridge Business School, where Ray will share his insights on “The Business of Sustainability”.
Together with other members of Interface and Ashridge Consulting, Ray will offer senior business leaders a unique opportunity to explore the possibilities (and implications) presented by transforming business practice in accordance with CR principles.
For more information, and to book your place, email firstname.lastname@example.org.